When a growth-stage SaaS business needs to redesign its commercial motion, the work has to happen alongside the business, not in place of it. The team is still selling. The CEO is still running. The board is still meeting. Clarity has to arrive without the company pausing.
Today I’m launching Ortent Advisory to do that work in flight.
Ortent is an advisory practice for growth-stage SaaS businesses building in Life Sciences, Digital Health and AI. Three engagement shapes. Each with a defined scope, fee and timeline.
Course Correction Sprint. Four to eight weeks. Fixed fee. One commercial question answered cleanly. Pipeline reset, operating rhythm, AI-era go-to-market, partner strategy or alliance design. You walk away with a defensible answer and a plan the leadership team can run on Monday.
Fractional CGO or COO. The embedded operator. Two to four days a month for six to twelve months. Revenue, partnerships and alliances on one side. Revenue operations, forecast discipline, partner ops, and ISO 9001, ISO 27001 and SOC 2 readiness on the other. The brief is to build something durable and hand it on to the permanent team.
Non-Executive Director. The long view. Quarterly board, plus chair and CEO 1:1s, light committee work, named introductions, exit-prep authority. Best where commercial clarity, operating maturity and partner-led growth are material to value.
Best fit is five-to-thirty-million ARR. SaaS businesses serving Life Sciences, Digital Health or AI buyers. Particularly where enterprise or regulated customers are the next growth unlock.
Four prior exits as a commercial operator taught me a simple lesson. Companies are rarely undone by strategy. They are undone by how revenue, operating discipline and partnerships fit together under pressure.
AI is now reshaping how customers buy in regulated and scientific markets. It is also reshaping how growth-stage SaaS teams are expected to operate: which tools to use, when, how to operationalise them. The businesses that get this right build coalitions early. The ones that don’t fall behind.
The first three Ortent field guides are live at ortent.co. Field notes ship every two weeks at ortent.substack.com.
If you have a board seat, a fractional mandate or a commercial reset coming up in the next ninety days, get in touch via ortent.co/contact. Thirty minutes to see whether there’s a fit.
Andrew Wyatt
Founder, Ortent Advisory Ltd
ortent.co