// THE GROWTH CHAIR

The Founder's Achilles Heel

Why the instinct that launches a company is often the one that keeps it from scaling.

Illustration for the essay: The Founder's Achilles Heel

Most founder CEOs do not fail because they cannot solve problems. They fail because they cannot stop solving them.

The trait that makes a founder is the same trait that eventually breaks the company. They love problems. Any problem. They do not particularly care whether it is the one the business needs solved. New problems are interesting. Old problems, even the ones the company is paid to solve, become dull. Repetition bores them. And the moment a brighter, shinier problem appears, they are off, and the company goes with them.

I have watched this pattern play out across four decades.

At Intuwave, I was brought in after this had already happened. The founding team had built a capable mobile platform and tried to sell it in a dozen directions at once. Each new conversation with a new prospect opened a new idea. Each new idea added a new feature. The product sprawled. The pipeline did not. The turnaround was not technical. It was behavioural. We picked one problem, remote device support for mobile operators, and ignored everything else until we had proof points. The technology had been capable the whole time. What changed was the refusal to be distracted.

At Apertio, the founder had the opposite instinct. We replaced legacy home location register infrastructure in mobile networks, and we did nothing else until we were unquestionably the best at that one thing. It was not glamorous. It was not varied. It required saying no to adjacent opportunities for years. That discipline is why the company scaled, and why Nokia bought it. Founders like that are rare.

Most are not wired that way. They see the market they are winning and assume it is solved. They see the market next door and assume it is interesting. They confuse motion with progress. They mistake the dopamine of a new problem for strategic insight. And because they are the CEO, the whole company has to follow them into whatever they find interesting that quarter. Product teams pivot. Sales pitches mutate. Customer success loses the plot. Partners stop understanding what the company actually does.

This is why so many great founder CEOs become mediocre operators. The skills that got the company from zero to one are not the skills that get it from ten to a hundred. The company needs repetition, proof, references, land and expand. The founder needs novelty. At some point, those two needs diverge, and the business starts to pay for the mismatch.

The founders who scale are the ones who recognise this in themselves. They either impose external discipline, through a strong COO, a demanding board, or investor pressure, or they hand the operating role to someone else and move into a chair or product visionary seat where their instinct is an asset rather than a liability. The ones who do not tend to burn through cash, confuse the team, and watch a better-focused competitor take the market while they chase the next interesting thing.

If you are a founder reading this, the test is simple. Look at your last four quarters. How many different problems did you ask the company to solve? How many of them were the one you are actually paid to dominate? If the answer makes you uncomfortable, that is the work.

Focus is not the opposite of ambition. It is the price of it.

// Originally published on The Growth Chair · 24 Apr 2026 · Join the discussion on Substack

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