// RESEARCH · IN FIELD

The AI Value Gap. Where does your company actually sit?

Everyone is buying AI. Almost nobody is making new money from it. Spend flows to efficiency because it is countable; the value sits in revenue reinvention because it is not. This survey places your business on two axes, the efficiency you have realised and the new revenue you have created, and shows you your quadrant the moment you finish.

15 questions · about 6 minutes · your quadrant on submit · benchmark report to follow

A · About you

Three quick questions so we can show you how your sector and stage compare in the benchmark.

// 01
Your role
// 02
Your sector
// 03
Company stage
B · The efficiency axis

How far you have actually deployed AI to run the existing business better, and whether the value showed up.

// 04
How far have you deployed AI to improve operational efficiency?
// 05
How do realised savings compare with what you expected?
// 06
If AI freed up capacity, what happened to it? The honest answer here is the one that predicts whether the saving was real.
// 07 · optional
Do you expect your efficiency advantage to last?
// 08 · optional
Has AI efficiency improved the customer's experience, or shifted work onto them?
C · The revenue axis

Whether AI has helped you earn money you could not previously earn, not just spend less earning the money you already had.

// 09
Have you created any new revenue that AI made possible?
// 10 · optional · select all that apply
If you have, what type?
// 11
What is the biggest barrier to new AI-enabled revenue?
// 12
How are new-revenue ideas evaluated and funded?
D · The tension
// 13
Roughly how is your AI investment split between efficiency and new revenue?
// 14
Which best describes your board or leadership's AI ambition?
// 15 · optional
In one line, what is the single biggest blocker to getting more value from AI?
E · Your benchmark

We will send you the benchmark report once the survey closes, showing where you sit against your peers. No mailing list, no sharing your data.

// Email
Where shall we send your benchmark report?
// Optional
Happy for Ortent to contact you about the findings?
Please answer the required questions, add a valid email, and confirm consent before submitting.
// YOUR PLACEMENT

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High New revenue created Low
FragileNew money, shaky ops
ReinventorsThe goal
WatchingEarly or paused
The Efficiency TrapOptimised to a commodity
Efficiency realised, low to high →

—

Efficiency realised 0 / 100
New revenue created 0 / 100
Your benchmark is logged. When the survey closes we will send the full report to the email you gave, showing where you sit against peers in your sector and stage. In the meantime, the two tools below go deeper on each axis.
Explore the operating-model tool→ Book a 30-minute intro
// WHY THIS RESEARCH

Efficiency is countable. Reinvention is where the value hides.

Most companies pour AI spend into running the existing business cheaper, because a CFO can model the saving. The harder, larger prize is the revenue you could not previously earn. This research maps how far the market has actually got, and where the gap is widest. If you would like Ortent to help you close it inside your own business, start with a Sprint Diagnostic.

Book a 30-minute intro call